Master of Business Administration (MBA)




Course: Master of Business Administration (MBA)
Duration: Two years full time (each year having two semesters)
Medium of Instruction and Examinations: English
Eligibility for Admission:


  • A candidate shall be eligible for admission to Master of Business Administration (MBA) course if he/she has obtained bachelor’s degree; B.A, B.Sc., B.Com. (Pass or Hons.) B.Sc. Engineering or its equivalent degree recognized by Jamia Hamdard with a minimum of fifty percent (50%) marks
  • Should have qualified the admission test/interview/group discussion conducted by Jamia Hamdard or any other norms prescribed by Jamia Hamdard in this regard from time to time
  • Some seats are reserved for Industry Sponsored / NRI/ NRI Sponsored/ Foreign Candidates etc. They must meet the eligibility criterion as in (a) above. They will be admitted on the basis of interview only held by a selection committee constituted by the competent authority of Jamia Hamdard.

Course structure


The course work shall be divided into two parts as given below:


Part-I Semester-I July to November
Semester-II December to April
Summer Training May to June(two months)

Part-II Semester-III July to November
Semester-IV December to April

          During an academic year, a candidate shall be enrolled only for one course of study and shall not appear at any other examination of this or any other University.


          The semester-wise course outline, total marks allocated to each paper, internal assessment and marks in semester examinations are listed below. The course content is given in the syllabus.


SEMESTER-I

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA-101 Organizational Behaviour & Management Process 60 40 100
MBA-102 Quantitative Methods 60 40 100
MBA-103 Managerial Economics 60 40 100
MBA-104 Financial and Management Accounting 60 40 100
MBA-105 Marketing Management 60 40 100
MBA-106 Human Resource Management 60 40 100
MBA-107 Business Communication 60 40 100
MBA-108 Computers in Management 20*+40=60 15*+25=40 100
*Practical or LAB work

SEMESTER II

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA-201 Legal Environment of Business 60 40 100
MBA-202 Management Science 60 40 100
MBA-203 Economic Environment of Business 60 40 100
MBA-204 Financial Management 60 40 100
MBA-205 Operations Management 60 40 100
MBA-206 Management Information System 60 40 100
MBA-207 Business Research Methods 60 40 100
MBA-208 Logic Development & Programming 60 40 100



Summer Training Project Report Presentation Aggregate
  60 40 100



Summer Training 8-10 weeks in an organization of repute in India or abroad.


SEMESTER III

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA-300 Business Policy and Strategic 60 40 100
MBA-301 Management International Buisiness Environment 60 40 100


ELECTIVES :


Major Area 3 courses

Minor Area 2 courses

Sectoral Area 1 course


SEMESTER IV

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA-400 Project Study 60 40 100
MBA-401 Viva Voce -- -- 100


ELECTIVES :


Major Area 2 courses

Minor Area 1 course

ELECTIVES

MARKETING MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA MM-01 Advertising and Communication Management
60 40 100
MBA MM-02 Sales and Distribution Management
60 40 100
MBA MM-03 Consumer Behaviour 60 40 100
MBA MM-04 Global and International Marketing 60 40 100
MBA MM-05 Industrial Marketing 60 40 100
MBA MM-06 Strategic Brand Management 60 40 100
MBA MM-07 Services Marketing 60 40 100
MBA MM-08 Social and Non Profit Marketing
60 40 100
MBA MM-09 Rural Marketing 60 40 100
MBA MM-10 Direct Marketing
60 40 100


FINANCIAL MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA FM-01 Management of Banks and Financial Institutions
60 40 100
MBA FM-02 Security Analysis & Investment Management
60 40 100
MBA FM-03 International Financial Management
60 40 100
MBA FM-04 Tax Factors in Business Decisions
60 40 100
MBA FM-05 Creating Value through Corporate Restructuring
60 40 100
MBA FM-06 Project Management 60 40 100
MBA FM-07 Management of Financial Services
60 40 100
MBA FM-08 Management Control System 60 40 100
MBA FM-09 Financial Engineering
60 40 100


INFORMATION TECHNOLOGY MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA IT-01 System Analysis Design and Implementation
60 40 100
MBA IT-02 Decision Support Systems
60 40 100
MBA IT-03 Data Base and Information Management Systems
60 40 100
MBA IT-04 Data Communication & Net work
60 40 100
MBA IT-05 Internet and Intranet Technology Management
60 40 100
MBA IT-06 Planning and Implementing Information Technology Strategy 60 40 100
MBA IT-07 Information Systems in Business 60 40 100
MBA IT-08 Electronic Commerce
60 40 100
MBA IT-09 Software Engineering
60 40 100
MBA IT-10 Artificial Intelligence and Neural Networks for Business Applications
60 40 100


OPERATIONS MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA OM-01 Materials Management
60 40 100
MBA OM-02 Quality & Reliability Management
60 40 100
MBA OM-03 Logistics Management
60 40 100
MBA OM-04 Industrial Engineering
60 40 100
MBA OM-05 Production Planning and Control
60 40 100
MBA OM-06 Technology and R & D Management
60 40 100


HUMAN RESOURCE MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA HR-01 Management of Industrial Relations
60 40 100
MBA HR-02 Manpower Development
60 40 100
MBA HR-03 Human Resource Development Strategies & Systems
60 40 100
MBA HR-04 Labour laws
60 40 100
MBA HR-05 Managing Interpersonal & Group Process
60 40 100
MBA HR-06 Human Resource Accounting & Information System
60 40 100
MBA HR-07 Organisational Effectiveness and Change 60 40 100


SECTORAL MANAGEMENT

Course No. Title of the Course Semester Examination Internal Assessment Total Marks
MBA SM-01 Management of Health Services
60 40 100
MBA SM-02 Management of Educational Systems
60 40 100
MBA SM-03 Small Business Environment Management
60 40 100
MBA SM-04 Management of Service Organisations
60 40 100
MBA SM-05 Entrepreneurial Development & New Enterprise Development
60 40 100



     Depending on circumstances prevailing in the market, the University reserves the right to change any paper and to increase or decrease the number of optional papers.



Scheme of Examination



Each theory course shall carry 100 marks. Of these, 60 marks shall be for Semester Examination and 40 marks for internal assessment. In paper MBA-108 Computers in Management the following pattern will be followed:



Internal Assessment:

Practical 15 marks

Theory 25 marks


Semester Examination:

Practical 20

Theory 40



Internal Assessment


  • Internal assessment for 30 marks in respect of Theory papers will be based on class-room tests, case discussions assignments, quizzes, presentations and viva-voice examinations etc. The evaluation shall be done by course instructors and marks will be notified within a week of such test.

  • There shall be two to three tests in each course in each semester. However, it is upto the individual faculty member to announce the date for tests or conduct them without prior announcement.

  • Internal assessment for 10 marks shall be done by course instructor based on the class room performance of the student including class attendance and class participation

  • Consolidated marks of various components of evaluation shall be maintained by the teacher concerned for each student and the same will be notified at the end of the semester.

  • The internal assessment marks shall be submitted by Head of the Department to the Registrar at the end of the semester.

  • A candidate who has to reappear (as an ex-student) in the examination of a course will retain the marks of internal assessment.

  • A student who is required to seek re-admission for whatever reason will be required to appear for internal assessment afresh.

 


Attendance


  • All students must attend every lecture and practical class. However, to account for the late joining or other such contingencies, the attendance requirement for appearing in the examinations shall be a minimum of 75% of the classes actually held.

  • In order to maintain the attendance record of a particular course, a roll call will be taken by the teacher in every scheduled lecture and practical class. For the purposes of attendance, every scheduled practical class will count as one attendance unit, irrespective of the number of contact hours.

  • The teacher in-charge will consolidate the attendance record for the lectures and practicals for each student. Attendance on account of participation in the prescribed functions of NCC, NSS, Inter-university sports, educational tours/field work assigned by the university to students shall be credited to the aggregate, provided the attendance record, duly counter signed by the Officer in-charge, is sent to the Head of Department/ Dean of the Faculty within two weeks of time after the function/ activity, etc.

  • The statements of attendance of students shall be displayed on A student detained on account of attendance will be re-admitted to the same class in the next academic year on payment of current fees except Enrolment fee, identity card fee and security deposits.the Department’s Notice Board at the end of each month and consolidated attendance before the conclusion of each semester as given in the University Calendar. A copy of the same shall be sent to the Head of Department/Office of Dean of Faculty for record. Notices displayed on the Notice Board shall be deemed to be a proper notification, and no individual notice shall be sent to students

  • If a students is found to be continuously absent from the classes without information for a period of 30 days, the teacher Incharge shall report it to the Registrar through the Head of Department/ Dean. Registrar will issue a notice to such student, as to why his/ her admission should not be cancelled. A decision on cancellation of admission will be taken by the Registrar within 30 days of issue of the notice. A copy of the order shall be communicated to the student.

  • A student with less than 75% attendance of the lectures and practicals separately in each subject/ course shall be detained from appearing in the end semester examination. The Dean of Faculty concerned may consider application for the condonation of attendance upto 5% on account of sickness or any other extenuation circumstances, provided the application for condonation of attendance, duly certified by Registered Medical Practitioner and supported by documentary evidence is submitted within 7 days from the recovery.

  • A student detained on account of attendance will be re-admitted to the same class in the next academic year on payment of current fees except Enrolment fee, identity card fee and security deposits.


Semester Examinations


  • There shall be no supplementary examination. Candidates shall appear in the examination of their uncleared courses at the next Semester examination of the same paper along with other students of junior batch. Thus, the left over courses of first semester shall be cleared in the III Semester and those of II semester in IV semester. Likewise,leftover courses of III and IV semester would be taken by the student next year along with the junior batch.

  • The duration of Semester examinations in theory and Lab papers will be 3 hours. The practical examination shall be conducted by one internal examiner and one external examiner.

  • The question papers shall be set by either an external or an internal examiner duly appointed
    through board of studies/ Vice Chancellor's approval.

  • The papers set by the examiners shall be moderated by a panel of moderators constituted at the end of each semester.

  • Every candidate shall have to undergo eight weeks summer training in an organization of repute in India or abroad. The project for the summer training shall be assigned by the organization concerned

  • Upon completion of the training, the training report has to be submitted in duplicate immediately on joining the third semester.

  • The candidate shall have to make an oral presentation of his/her training report before a joint session of the faculty and students. Presentation of report shall carry 40 marks.

  • The faculty shall evaluate the presentation at the end of each session and record of marks shall be maintained by the teacher in-charge. A consolidated marks list duly signed by the Head of the Department shall be sent to the Registrar at the conclusion of presentations

  • The same shall be examined by an internal examiner out of sixty marks. The total training shall carry 100 marks.

  • Any candidate who fails to defend his /her training report satisfactorily shall have to undergo training afresh at the following year and defend it in similar manner as laid down above.

  • All students are required to be present at the time of presentation. Their attendance will be taken into account while awarding marks for presentation.

  • Every candidate shall have to prepare a project study/ dissertation in the fourth semester. The subject of project/dissertation shall be approved on the recommendations of the Supervisor(s) and the Head of the Department.

  • A student will be required to maintain record of periodic progress in the project in a diary. He/ She should be in constant touch with his guide/supervisor and obtain his signature in the diary. There would be continuous appraisal of the project which will carry 40 marks as apart of internal assessment .

  • The minimum pass marks shall be 45% in each theory/ Lab course/ dissertation and viva-voce (combined examination).


Promotion Criteria


  • A candidate who fails to secure 75% attendance in any course during a particular semester will have to seek re-admission

  • No candidate shall be promoted to MBA Semester - II if he/ she fails in more than three (3) papers of MBA Semester-I Examinations. Such student shall seek re-admission in Ist semester in the next academic session as a regular student

  • A candidate may be promoted to 2nd Year if he/ she has secured at least 45% marks in atleast 12 subjects out of 16 prescribed in Semester I and Semester II taken together

  • No candidate shall be promoted to MBA Semester - IV if he/ she fails in more than four (4) papers of the preceding three semesters taken together. Such student shall seek re-admission in III semester in the next academic session as a regular student.

  • After the declaration of the IV semester results if a candidate fails in any paper taking all the four semesters together he/she will have to reappear in these papers in concerned semester in next academic year as an ex student along with the next batch.


Classification of successful Candidates


  • The result of the successful candidates shall be classified at the end of the final year of examination on the basis of the aggregate of marks of all subjects (theory, practical and project) secured by the candidate in the I & II year examinations, as indicated below:

    • Distinction   : 75% and above
    • I Division     : 60% and < 75%
    • II Division   : 45% and <60%
    • Fail : Less than 45
  • Candidates securing 75% or above marks in any course(s) and having passed whole of the examination in first attempt shall be declared to have obtained Distinction in that course(s).

  • A student shall be awarded Gold Medal if he/ she secures highest marks in aggregate of four semesters and has cleared all papers in first attempt.


Span Period


         A Student must complete all the requirements of MBA degree within a total period of four years from their admission. In a genuine case, if only dissertation is left to be cleared, permission may be granted to submit it even beyond the period of four years with prior approval of Vice - Chancellor.




COURSES OF STUDY

MBA 101: ORGANIZATIONAL BEHAVIOUR & MANAGEMENT PROCESS


UNIT I :- Evolution of Management Thought :-

The meaning of management , levels of management , managerial processes , skills and roles of a Manager.


UNIT II :- Foundations of Organisational Behaviour :-

The nature and determinants of organisational behaviours , contributing disciplines of the O.B. field , Models of organisational Behaviour .


UNIT III :- Understanding and Managing Individual Behaviour
Personality , Work Motivation , Job Satisfaction , Decision Making Process .

UNIT IV :- Understanding and Managing Group Processes :-
Managing group dynamics , communication , leadership .

UNIT V :- Understanding and Managing Organisational System :-
Organisational Structure , Organisational Design , Work Stress .


SUGGESTED READINGS :-

  • Robbins, S.P., Organizational Behaviour , 8th ed. New Delhi, Prentice Hall of India 1998.
  • Luthans, F., Organizational Behaviours, 8th ed. New Yark , McGraw Hill, 1998.
  • Carrell, M.R. Tennings , D.F. and Heavrin, C. Fundamentals of Organisational Behaviour , Prentice Hall Indternational, Inc. 1997.
  • Singh , B.P. and Chhabra, T.N. , Organisation Theory and Behaviour , 2nd ed 1998.
  • Davis, K. Human Behaviour at work , Tata McGraw Hill
  • Sekaran Uma , Organizational Behaviour , Tata McGraw Hill , 1997

MBA 102 : QUANTITATIVE METHODS



UNIT I :- Measure of central tendencies and dispersions. Elementary Probability Theory. Normal, Binomial and Poisson Distribution.

UNIT II :- Elementary Sampling Theory , Estimation Theory, Hypothesis
Testing, Small Sampling Theory . " Students " t distribution and x2 Distribution.


UNIT III :- Linear Correlation and Regression , Variance Analysis.


UNIT IV :- Analysis of Time Series , Index numbers , Nonparametric Test .


UNIT V :- Optimization techniques . Linear Programming , Integer Programming


SUGGESTED READINGS :

  • Gupta, SP and Gupta MP. Business Statistics New Delhi; Sultan Chand and Sons, 1997.
  • Kazmier , LJ and Pohl, NF, Basic Statistics for Business and Economics .New York, McGraw Hill, 1998.
  • Levin Rchard and Rubin Daavid S. Statistics for Management , New Jersey , Prentice Hall, 1995
  • Narang, A.S. Linear Programming and Decision Making , New Delhi, Sultan Chand and Sons 1995.
  • Ravindran, Philips & Solberg Operations Research 2nd Edition John Wiley & Sons.

MBA - 103 : MANAGERIAL ECONOMICS


UNIT I :- Concepts and techniques , Nature of business decision making, marginal analysis, utility . Consumer behaviour –theory of demand, Indifference curve and revealed preference , income effect and price effects and demand forecasts.


UNIT II :-
Production and Costs- Production functions, Isoquants , Laws of returns to scale, Cost curves, fixed costs, variable costs, Break even analysis , Firm’s goals – profit maximization , Sales revenue maximization , Marris Model and Behavioural Model .


UNIT III :- Market Structure – Perfect competition , monopoly , monopolistic competition , oligopoly , Pricing of goods and services .


UNIT IV :- Factors of production , pricing and employment of inputs, labour market , Capital, Capital budgeting process, Cash flows and capital rationing.


UNIT V :- Recent developments and applications in Indian Industry. Core competencies of firms, centralization and decentralization , role of management,globalization and liberalization .



SUGGESTED READINGS :

  • H.Craig Petersen & W Cris Lewis : Managerial Economics
  • Walter Nicholson : Microeconomics & its Applications
  • A. Koutsoyiannis : Modern Microeconomics
  • Various Issues of Economic and Political Weekly
  • Business Newspapers , Business magazines and Journals .

MBA - 104 : FINANCIAL AND MANAGEMENT ACCOUNTING

UNIT I :- FUNDAMENTALS OF ACCOUNTING

  • Introduction to Financial & Management Accounting.
  • Accounting Process – An Overview
  • Books of Original Record
  • Ledger and Trial Balance
  • Accounting Concepts
  • Preparation of Simple Final Accounts
  • Final Accounts with Adjustments
UNIT II :- FINANCIAL STATEMENTS AND THEIR ANALYSIS

  • Understanding Financial Statements
  • Analysis of Financial Statements( Techniques & Key Ratios)
  • Fund Flow Statement (simple)
UNIT III :- COST CONCEPTS

  • Basic Concepts
  • Classification of Costs
  • Elements of Cost and Cost Sheet
  • Ascertainment and Allocation of Cost ( material, Labour & Overheads)
  • Inventory Valuation
UNIT IV :- ACCOUNTING FOR PLANNING & CONTROL

  • Budgeting and Budgetary Control
  • Standard Costing
  • Variance analysis
UNIT V :- ACCOUNTING FOR DECISION MAKING

  • Variable (Managerial ) Costing
  • Cost Volume Profit Analysis
  • Relevant Costs for Decision Making

SUGGESTED READINGS :

  • S.N. Maheshwari Financial and Management Accounting (Sultan Chand & Sons)
  • Dinesh D.Harsolekar Financial Accounting for Management (Multi-Tech Publishing )
  • I.M. Pandey Essentials of Management Accounting (Vikas Publishing House)
  • Dhameja & Shastry Accounting & Finance for Managers (A.H. Wheeler)
  • M.Y.Khan & P.K. Jain Management Accounting (Tata McGraw Hill)
  • Bhattacharya & Dearden Financial Accounting for Management : Text & Cases ( Vikas)
  • Horngreen Introduction to Management Accounting,(prentice Hall of India)


MBA-105 : MARKETING MANAGEMENT


UNIT I:- MARKETING BASICS.

Marketing and its core concepts; needs, wants, Demands, exchange etc. Marketing management and its tasks in different situations, different philosophies of marketing management; the marketing environment; marketing information system and marketing research.

UNIT II:- MAJOR MARKETING CONCEPTS AND CONSUMER BEHAVIOUR

Concepts and components of marketing mix; target marketing; market segmentation; positioning; consumer buying behaviour; consumer buying decision process.


UNIT III:- MANAGING PRODUCTS.

Basic concepts of a product; Concept of customer delight, Product mix and product line decisions; branding and packaging decisions; new product development process.


UNIT IV:- PLC AND PRICING

Product life cycle (PLC) and related strategies; meaning and significance of price; factors influencing pricing;general pricing approaches; pricing practice and strategies.


UNIT V :- DISTRIBUTION AND COMMUNICATION

Marketing channels and functions; designing a marketing channel; concepts and elements of promotion mix. Integrated marketing communications organising and implementing marketing in the organisation. Evaluation and control of marketing efforts



SUGGESTED READINGS.

  • Kotler, P. Marketing Management, analysis, Planning and control.(PHI)
  • Gandhi, J.C. Marketing : A Managerial Introduction
  • Stanton & Fultroll. Fundamentals Marketing (TMH)
  • Jha & Singh, Marketing Management in Indian Perspective.
  • Various Magazines like Business India, Business World, Advertising and Marketing etc.

MBA - 106 : HUMAN RESOURCE MANAGEMENT


UNIT I :- FUNDAMENTALS OF HRM

Concepts and Perspectives on Human Recourse Management; Human Resource Management in Changing Environment; Human Resource Management System

UNIT II :- MANPOWER MANAGEMENT

Corporate objective & human recourse planning; Job analysis and rolled escription; Methods of Manpower search; Attracting and Selecting Human Resources; Induction and Socialization; Manpower Training and development.

UNIT III :- COMPENSATION MANAGEMENT

Job Evaluation and Wage Determination; Salary Structure; Wage Policies and Regulations; Performance Appraisal and Potential Evaluation.

UNIT IV :- INDUSTRIAL RELATIONS

Industrial Relations and Trade unions; Dispute Resolution and Grievance Management; Employee
Empowerment

UNIT V :- WELFARE MANAGEMENT

Health and Safety Management; employee assistance programme, Voluntary welfare schemes and an outline of social security measures etc.


SUGGESTED READINGS


  • C.S. Venkata Ratnam et al., Personnel management & Human Resource Management, Tata McGraw Hill, New Delhi.

  • Monappa and Sayadain, Personnel Management, Tata McGraw Hill, New Delhi.
  • De Cenzo & Robins, Human Resource Management, John Wiley, N.Y.
  • Cascio W.F. Managing Human Resources : productivity , quality of work Life Profits.
    McGrow Hill New York 1995

  • Parikh U. and Rao T.V. , Designing and Managing Human Resource Management , Wiley New Delhi 1984


MBA - 107 : BUSINESS COMMUNICATION


COURSE OBJECTIVE

To impart knowledge about communication theory and develop skills in letter writing, report writing and oral presentation .


UNIT I :- COMMUNICATION THEORY PART -I

Meaning ; Role, functions and Importance of communication in Business Organisation ; Communication Models ; Parts and process; Principles of Business Communication


UNIT II :- COMMUNICATION THEORY PART -II

Classification of Communication : Formal & Informal ; Internal operational and External Operational; Personal, Inter-Personal Group ; Downward, Upward and Horizontal communication; Grapevine Communication & information overload, One -way and Two -way ; verbal and non -verbal communication ;kinetics , Communication barriers proxemics , semiotics , phonetics, graphics, colour etc.


UNIT III :- COMMUNICATION THEORY PART -III

Patterns of communication ; communication Networks and Designs , feed-forward and feedback; Barriers to communication ; Measures and solutions for effective communication . Conflict & Conflict Management , Communication in Negotiation, Role of IT in effective Communication . Transactional Analysis.


UNIT IV :- APPLICATION OF COMMUNICATION PART I

Business correspondence; Principles of letter writing ; structure and layout of Business letters ; Planning of letter writing ; Different Types of Business letters : Trade In-giving / Request letters; Response letters; Good -News letters; Bad News letter ; thank you letters ; Complaint letters & Adjustment letters: letters that grant Adjustments and letters that refuse Adjustments ; Collection letters; remainders , inquiry appeal and warning letters; sales letters : AIDA strategy ; Job Employment letters and Resume writing . E-mail and the changing landscape of business communication.


UNIT V :- APPLICATION OF COMMUNICATION PART -II & III

Business reports ; structure of reports ; Types of Business reports ;steps in report writing ; writing style ; use of illustrations and writing the report . Interviewing, Public speaking ;oral presentation ; Group discussions and participation in Business meetings /conferences . Corporate News



SUGGESTED READING :-

  • Lesikar , R.V. and J.D. Petitt , Jr. Business Communication : Theory and Application Homewood III ; Richard D. Irwin.

  • Michael, V.P. Communication and Research for management Himalaya Publishing House, Bombay

  • Sharma , R.C & K. Mohan . Business Report writing and Correspondence (TMH)




MBA - 201 : ORGANIZATIONAL EFFECTIVENESS AND CHANGE



UNIT I :- THE PROCESS OF ORGANIZATIONS
Effectiveness and organizational Development, Organizational climate and culture

UNIT II :- THE GROUP
Conflict and Negotiation, Intergroup Relations

UNIT III :- ORGANIZATIONAL CHANGE

An overview of a concept of organizational change Forces for change, Managing planned change, what can change agents change, Resistance to change, Approaches to Managing organizational change-Lewin’s Three step Model and Action Research, Model, How to diagnose and predict of organizational change.


UNIT IV :- THE ENVIRONMENT OF THE WORKPLACE

Power and politics within orgnizations. The process of Empowerment.


UNIT V:- ORGANIZATIONAL DYNAMICS
Creativity and Innovation, group Dynamics Business Ethics.


SUGGESTED READINGS:

  • Robbins, S.P. Organizational Behaviour, Eight ed.Prentice Hall of India, 1996.
  • Luthans.F. Organizational Behaviour, Seventh Edi. Mc Graw Hill 1995
  • Khandwala, P.N. Organixation Design for Excellence, New Delhi, Tata McGraw Hill, 1992
  • Sekaran Umer, Organizational Behaviour
  • Szilalgyi, A.D. and Wallace M.J. Organizational Behaviour and Performance
  • Davis, K. Human Behaviour at work
  • Prasad, L.M. Organization Theory and Behaviour


MBA - 202 : MANAGEMENT SCIENCE



UNIT I :- Basic concepts of management Science, Transportation, transshipment and routing problems.

UNIT II :- Assignment models and Goal programming .

UNIT III :- Queuing theory for single and multiple channels inventory management techniques.

UNIT IV :- Network concepts, Programme evaluation and review techniques (PERT) and Critical Path method (CPM).

UNIT V :- Decision theory Game theory & Markovian decision process.


SUGGESTED READINGS:-

  • Sang M. Lee. : Introduction to Management Science, The Dryden Press
  • M.D. Vohra : Quantitative Techniques in Management Tata Mc Graw
  • Hamdy A. Taha : Operations Research , prentice Hall India
  • James L. Riggs : Production Systems, Hohn Wiley & Sons.
  • U.K. Srivastava & e.t. al : Quantitative Techniques for management decisions. New Age International Ltd. Publishers .



MBA-203 : ECONOMIC ENVIRONMENT OF BUSINESS





UNIT I :- Micro And Macro Economics – Main Features, Variables and Differences . Stock & Flows Variable-Concept of GDP, National Income.


UNIT II :-
Measurement Technique of National Income :- Value Added Method Consumption Method, Production & Expenditures Method , Problem of Measurements with special reference to underdeveloped countries.


UNIT III :- IS-LM curve analysis- significance role and the limitations . Monetary and Fiscal Policies - Objectives, and Limitations. Interaction of Monetary and fiscal Policies.


UNIT IV :- Theories of planning and planning models :- Classical Model , Keysian Model , Schumpeter 'Theory, Harrod-Domar Model, Rostow's Growth Theory.


UNIT V :- Industrial & Financial Policy Reforms, Debt Management , Foreign private investment , Intellectual Property Right, Protectionism & Prospects of Economic Liberalization.

 

SUGGESTED READINGS :-

  • Acklay Gardener :- Macro Economic theory & Policy
  • B.N. Ghosh & Rama Ghose :- Modern Macroeconomic Theory & Policy
  • Dasgupta A.K. and Hagger A.J. :- The Objective of Macro EconomicPolicy
  • Dillard D:- The Economics of J.M.Keynes
  • Ghosh B.N.:- Economic Development & Planning , Delhi 1987
  • Glahe F.R. :- macroeconomics 1977
  • Taneja & Myer:- Economics of Development and Planning.




MBA-203 : ECONOMIC ENVIRONMENT OF BUSINESS




UNIT I : Micro and Macro Economics : main features, variables and differences, benefits & limitations Environment - Internal & External Environment, Macro Environmental Forces, Emerging Indian Scenario, Social Responsibility of business & Business ethics.


UNIT II : National Income: Concepts of Gross & Net, Domestic & National and at Market Prices & Factor Cost. Measurement of National Income - Consumption method, Production method, Expenditure method and Value added method. National Income Comparision over time, National Economic Welfare Feature of Indian Economy.


UNIT III : ISLM Curve Analysis; Inflation - nature, causes & control Unemployment and full employment Business Cycle.


UNIT IV : Monetary Policy Fiscal Policy.


UNIT V : International Trade & Exchange rate determination, Balance of payment & Balance of Trade.



SUGGESTED READINGS:

  • Francis Cherunilam - Business Environment
  • K. K. Dewett & Adarsh - Modern Economic Theory
  • H. C. Ahuja - Macro Economics
  • Dornbush & Fischer - Macro Economics
  • Business Papers & Magazines



MBA -204 : FINANCIAL MANAGEMENT

UNIT- I :-
  • Nature and scope of Financial Management. Objectives of corporate Financial Decisions.

  • Long – term Investment Decisions and Capital Budgeting :

Techniques of Capital Budgeting. Risk Analysis in Capital Budgeting.

Capital Budgeting under the conditions of Capital rationing and inflationary conditions. Cost of Capital : Cost of debt, Cost of preference shares, Cost of equity, Weighted average cost of capital, Average and marginal cost of capital.

UNIT II :-
Working Capital Decisions
– Working capital policy- Size of current assets and financing of current assets.Management of cash and near –cash assets . Management of Receivables. Management of inventory .Short-term Finances.


UNIT III :-

Financing Decisions: Capitalisation and capital structure. Long –term finance – shares and debentures, loan .
Dividend Policy:
Relevance of Dividend Payment. Stability of Dividend Payment . Forms of Dividend Payment. Dividend Policy in Indian Corporate Sector.


UNIT IV :-
Financial analysis and Planning
: Financial Statements, Financial Ratio Analysis. Break-even Analysis, Operating and Financial leverage.


UNIT V :-
Corporate Expansion and Corporate Failure :
Types of Merges & Acquisition . Factors behind Expansion . Determination of Consideration Value. Corporate Failure : Meaning , symptoms, Ways to handle failure . An Introduction to Recent Trends in Indian money and capital market



SUGGESTED READINGS:-

  • M.Y. Khan & P.K. Jain : Financial Management : Text and Problems
  • I.M. Pandey : Essential of Financial Management
  • I.M. Pandey : Financial Management
  • V.K. Bhalla : Financial Management & Policy
  • P. Chandra : Financial Management
  • M.Y. Khan : Financial Management



MBA-205 : OPERATION MANAGEMENT


UNIT I :-
Nature and scope of production & operation management. Difference between products & services. Enterprise competitiveness and operation function (Cost, Quantity, Dependability & Flexibility )Introduction to mathematical models.


UNIT II :- Facility Location, Locational Factors, Critical, Objective & Subjective criteria. Multi-attribute Plant Location Model. Types of manufacturing system and Plant Layout. Process Layout, Product Layout & Combination Layout.


UNIT III :-
Quality Control & Assurance, Kinds of Control. Process control charts, X-R-chart, P-chart and C-chart. Acceptance Sampling. Operating Characteristic (OC) curve. Work Measurement.


UNIT IV :- Aggregate Production/operation planning, Planning strategies, Pure and mixed strategy. Linear Decision Rule (DLR). Production/operation Scheduling. Criteria & Objective functions for scheduling. Scheduling Procedures. Shortest Processing Time Procedure. Due Date Procedure, More Procedure & weighted shortest processing time procedure.


UNIT V :-
Inventory Planing and Control. Basic inventory Model Economic Order Quantity(EOQ) & Basic assumptions. Effect of quantity and price discount. Multiple Product and Resource and Constraints. Inventory Model with uncertain demand. Single Period Model, Order quantity- Recorder Point Model. Service Level Method to determine Q and ROP, ABC classification.



SUGGESTED READINGS :-

  • Chary. S: Production and Operations Management . (TMH) New Delhi.
  • Buffa and Sarin : Production and Operations Management , Wiley Eastern (India) Ltd.
  • J.L. Riggs : Production and Operations Management
  • Tersine, R.J.: Production and Operations Management, Concept structure
  • Analysis,North Holland, New York.



MBA - 206 : MANAGEMENT INFORMATION SYSTEM


UNIT I:-
Business in the Information Age - Pressures and Responses Introduction to Information System ; Evolution of information system ; concepts of information and data; extracting information from data ; meaning and role of information system; systems approach applied to information system.


UNIT II:-
Types of Information system and Database : Transaction processing system ; information reporting system ; decision support system ; executive support system ; export system; introduction to database concepts and database ; RDBMS.


UNIT III:-
Building Information System : Introduction ; data flow diagram ; traditional flowchart ; structured charts;design output for users; output design rules and selected examples ; output devices.


UNIT IV:-
Approach to Information System Development System life cycle approach ; and prototype approach.


UNIT V :-
Telecommunication and Networking : Telecommunication ; Modem ;network devices and facilities;network architecture, standards and protocol; LAN ; WAN : End-user computing and development management of information system .



SUGGESTED READINGS :

  • Laudon & Laudon management information System.
  • Alter, S. - Information System
  • Turban Raner Potter - introduction to Information Technology
  • Kanter J. Management Information System.
  • Kanter H. Management Oriented Information Systems.
  • Gordon, D . Olson B & Margrethe H Management information System.
  • Dickson et al . The management Information System.
  • Burch & Grudnitski Information System - Theory and Practice John Wiley & Sons, New York
  • Tanenbaum , A.S. Computer networks Prentice Hall of India , New Delhi.



MBA - 207 MARKETING RESEARCH


Unit I :- Marketing Research : Definition and Frameworks
Definition and scope of marketing research; marketing information system; research framework. Marketing Research Environment in India. Research Design & its types, Concept of causality.


Unit II :- Experimental Designs, and Scaling Techniques
Experimentation & Experimental errors; statistical experimental design; concept of measurement in research. scales of measurement; concept of validity and reliability.


Unit III :- Attitude Scales, Questionnaire Design, Probability Sampling and Sampling Distribution
Attitude Scales; composing questionnaire; probability sampling; sampling distribution; fundamentals of sample size determination techniques; methods of sample size determination.


Unit IV :- Data Analysis: Analysis of Differences
A general frame-work for Analysis. General hypothesis – testing procedure; non-parametric statistics; Chi-square tests;Mann Whitney test; Kruskal Wallis test; Kolmogorov- Smirnov test; parametric statistics;Z-test and t-test; Z and t test for difference between 2 means; one way ANOVA; Two way ANOVA.


Unit V :- Data Analysis: Measuring Associations
Simple regression; Multiple regression; Correlation analysis. Contemporary Applications of Marketing Research, Marketing Research on Internet.


SUGGESTED READING:

  • Boyd, Westfall and Stasch Marketing Research: Test and Cases, Richard D. Irwin, homewood, Illinois.

  • Levin, R.I., Rubin, D.S., Statistics for Management, Prentice-Hall, New Delhi.

  • Majumdar, R. Marketing Research: Text, Applications and Case Studies, Wiley Eastern Ltd., New Delhi.

  • Tull, D.S., Hawkins, D.I., Marketing Research: Measurement and Methods, Macmillan, New York.

  • Marketing Research : Methodological Foundation : Gilbert A. Churchill.

  • Marketing Research : Ronald S. Rubin & David J. Luck

  • Marketing Research : Green Tull and Albaum




MBA - 300 : BUSINESS POLICY AND STRATEGIC MANAGEMENT


OBJECTIVE

The main objective of this course is to develop the perspective for the overall management of the enterprise from the point of view of top management , keeping in view the opportunities and threats posed by the environment .



UNIT I :-

Introduction : Business Policy as a Field of Study , Nature and Scope of Strategic Management , Concept of Corporate Strategy and Tactics, Concept of Synergy and its Relevance to Strategy, Strategic Decision Making , Strategic Management Process ; Corporate Mission, Purpose & Objectives ; Social Responsibilities of Business . Board of Directors Role of Functions . Top Management - Role & Skill .


UNIT II :-

swot Analysis : Environmental Analysis, Competitive Analysis, Internal Corporate Analysis. Strategic Alternatives : Stability , Expansion , Retrenchment, Combination Strategies . Diversification , Merger & Acquisition .


UNIT III :-

Evaluation & Choice of Strategy : Factors affecting strategic choice . Tools and techniques of Strategic Analysis . Impact Matrix , the Experience Curve , BCG Matrix , GEC Model , Strategic Profile of a Firm Competitive Advantage of GEC Model.


UNIT IV:-

Implementing Strategic Plan : Process of Strategy Implementation , Resource Allocation , Organisation structures and Processes, and Behavioural Considerations. Strategy Evaluation and Reformulation .


UNIT V :-

Corporate Policies in Production Management , Marketing Management , Financial Management and Human Resource Management . Case Studies in Strategic Management .



RECOMMENDED TEXTS :

  • Ansoff, H. Igor : " Corporate Strategy :, Penguin .
  • McCarthy , Minichiello & Curranusiness : " Policies and Strategies , Concepts and Reading ", Richard Irwin .



RECOMMENDED READINGS :

  • Kenneth A " Andrews Concept of Corporate Strategy ".
  • Bonge and Colemen : " Concepts of Corporate Strategy ".
  • Newman and Logan Strategy : " Policies and Central Management ", South Western
  • Jauch and Glueck : " Business Policy and Strategic Management ", McGraw Hill
  • Azhar Kazmi : " Business Policy ", Tata McGraw Hill , New Delhi



MBA - 301 : ADVERTISING AND COMMUNICATION MANAGEMENT


OBJECTIVES

The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme.


UNIT I :- Defnition Of Advertisement , Its Meaning And Its Role In Marketing Process

Advertising’s Role in Marketing Process; Legal Ethical and Social Aspects of Advertising Process of Communication – Wilbur Schramm’s Model , Two Step Flow of Communication.


UNIT II :- Developing Advertising Strategies
Theory of Cognitive Dissonance and Clues for Advertising Strategies : Stimulation of Primary and Selective Demand- Objective Setting and Market Positioning


UNIT III :- Building An Advertising Programme

Dagmar Approach – Determination of Target Audience ; Building of Advertising Programme – Message, Headlines, Copy, Logo ,Illustration , Appeal, Layout; Campaign Planning ; Media Planning ; Budgeting


UNIT IV :- Selecting An Advertising Pogramme

Evaluation – Rational of Testing Opinion and Aptitude Tests, Recognition , Recall , Experimental Designs


UNIT V :- Advertising Organisation Selection.
Advertising Organisation – Selection Compensation and Appraisal of an Agency ; Electronic Media Buying . Future of Advertising in India.



SUGGESTED READINGS :

  • Aaker, Devid A etc. Advertising Management , 4th ed. New Delhi , Prentice Hall of India , 1985.
  • Beleh, George E and Beleh , Michael A. Introduction to Advertising and Promotion . 3rd ed. Chicago , Irwin ,1995.

  • Borden, William H. Advertising . New york , John Wiley , 1981.

  • Hard, Norman. The Practice of Advertising . Oxford , Butterworth Heinemann , 1995 .

  • Kleppner ,Otto. Advertising Procedure . Englewood Cliffs, New Jersey, Prentice Hall Infc, 1986.

  • Ogilvy, David . Ogilvy on Adversiting London , Longman , 1983.

  • Russel , Thomas and Verrill, Glann. Klepper’s Advertising Procedure . Englewood Cliffs , New Jersey., prentice Hall- Inc., 1986.

  • Sandage C H and Fryburger . Advertising Theory and Practice . Homewood Illinois, Richard D. Irwin, 1987.

  • Sengupta , Subroto. Brand Positioning Strategies for Competitive Advantages. New Delhi, Tata McGraw Hill , 1990.

  • Philinp Kotler : Marketing Management ,PHI, New Delhi .




MBA - 302 : SALES AND DISTRIBUTION MANAGEMENT


UNIT I :- Sales And Distribution Strategy : An Overview

Marketing, sales and distribution linkage; What is Selling?, Sales men-ship: its relation ship with sales management & personal selling ; myths about selling , characteristics of sales job; Conceptual model of " Sales person- buyer ", Dyadic relationship ; selling theories; formulation of personal selling strategies.


UNIT II :- Selling Process And Sales Organisation :

Prospecting ; pre-approach and call planning ; approach and presentation; objection handling and sales close. Purpose of sales organization ,setting up a sales organization, Basic types of Sales organizational Structure.


UNIT III :- Sales Force Management And Control:

Recruitment and selection of sales force; sales force training : objectives and techniques ; Basic issues Sales Force Compensation , Sales territories : Concept , reason for establishing territories, revising Routing & Scheduling Sales personnel. Sales Quotas : types of quotas & their administration. Performance appraisal and equation.


UNIT IV :- Marketing Channel And Design:

Designing channel system; wholesaling ; retailing ; channel conflict and resolution; sales display and channel for services.


UNIT V :- Physical Distribution Structure And Channel:

Warehousing ; transportation ; inventory management ; logistic communication ; distribution cost control. Supply Chain management , Role of Information technology in Channel management.



SUGGESTED READINGS :


  • Still, Cundiff and Govoni ; Sales Management , prentice Hall India, New Delhi.
  • Johnson and others : Sales Management , McGraw Hill
  • Ressel and others : Selling , McGraw Hill
  • Futrell and Stanton: Management of Salesforce, Richard D. Irwin, Homewood,
  • Illinols
  • Stern & Al-Ansary: Marketing Channels, prentice Hall India , New Delhi.
  • Bower, Sox and others: Management in Marketing Channel , McGraw Hill
  • Philip Kotler: Marketing Management , Prentice Hall India, New Delhi.



MBA - 304 : INTERNATIONAL MARKETING


UNIT I :- International Market Environment

  • International Marketing : Conceptual Aspects
  • Economic Environment
  • Socio - Cultural Environment
  • Political Environment

UNIT II :- Planning For International Marketing

  • International Marketing Planning
  • International Marketing Research and Information System
  • Global Segmentation, Training and Positioning
  • International Market Analysis & Foreign Market Entry Strategies

UNIT III :- Product And Pricing Strategies

  • Product Planning
  • Branding and Packaging Decisions
  • Pricing Strategies
  • Terms of Sale and Payment

UNIT IV :- Distribution And Promotion Strategies

  • Channels of Distribution
  • Physical Distribution
  • Advertising
  • Personal Selling, Publicity and Sales Promotions

UNIT V :- Recent Developments, Co-Ordination And Control

  • Emerging Markets and Market Behaviour
  • Planning , Organization and Control of International Marketing
  • The future of International Marketing
SUGGESTED BOOKS :

  • Onkvisit , Sak and Shaw, J. J. International Marketing : Analysis and Strategy, PHI , New Delhi. ( Latest Edition )

  • Keegan , Warren, Global Marketing Management, Englewood Cliffs, Prentice- Hall Inc., New Jersey, also by PHI, New Delhi.( Latest Edition )

  • Terpstra, Vern and Sarthy R. International Marketing , Dryden Press, Orlando ( Latest Edition )

  • Philip R. Cateora, International Marketing, IRWIN, Chicago ( Latest Edition )

  • Varsheny and Bhattacharya , International Marketing Management , Sultan Chand & Sons, New Delhi. ( Latest Edition )




MBA - 306 : STRATEGIC BRANDS MANAGEMENT


UNIT I :- Understanding Brand Equity

What is Brand ; what can be branded ; why do brands matter Concept of brand equity ; Sources and Benefits of brand equity Brand Knowledge Structures - Brand Awareness, Brand Image; Determining Desired Brand Knowledge Structures.


UNIT II :- Building Brand Equity

Choosing Brand Elements ; Criteria for choice ; brand element options and tactics Designing Marketing Programs- Product , Pricing, Channels strategy Integrating Marketing Programs - Communications Options ;Integrating Programs Leveraging Secondary Brand Associations.


UNIT III :- Measuring Brand Equity

Measuring Sources of Brand Equity ; Research - Qualitative and Quantitative Measuring Outcomes of Brand Equity - Comparative and Holistic Methods Brand Equity Measurement Systems - Brand Audits, Brand Tracking Studies , Establishing a Brand Equity Management System.


UNIT IV :- Managing Brand Equity : Brand Extensions

Branding Strategies - Brand Product Matrix, Brand Hierarchy , Designing a Branding Strategy Brand
Extensions - Advantages / Disadvantages , Evaluating Extensions and Opportunities.


UNIT V :- Managing Brand Equity : Over Time & Geography

Managing Brands over Time - Reinforcing and Revitalizing Brands , Brand Portfolio Managing Brands over Geographical Boundaries, Cultures and Market Segments - Global.




MBA - 313 : INTERNATIONAL FINANCIAL MANAGEMENT


UNIT I :- International Financial and Monetary Environment :

Balance of Payments – Structure and Adjustment . Developments in the International Monetary System . Exchange Rate Mechanism - Quotation , Determination , Theories of Exchange Rate Behaviour.


UNIT II :- Foreign Exchange Market :

Spot and forward Market . Market for currency futures . Market for currency options . Measurement and Management of Exchange Rate Risk .


UNIT III :- Investment Decisions of multilateral corporations :

Theories of Foreign Direct Investment . Modes of Foreign Direct Investment .International Capital Budgeting . Measurement and Management of Political Risk , International Portfolio Investment .


UNIT IV :- Financing Decisions of MNCs :

Overview of International Financial Market . International Development Banking . International Banks . International Securities Market . Financial Swaps . Interest Rate Risk Management .


UNIT V :- International Working Capital Management :

Working capital Policy . Management of Cash and other Current Assets. Foreign Trade Financing. Transfer Pricing .



BOOKS FOR REFERENCES :

  • A. Shapiro , Multinational Financial Management , Prentice Hall.
  • A. Buckley , International Financial Management , Prentice Hall.
  • Yadav and Jain , International Finance, Macmillan
  • J. Madura , International Financial Management , Westview Press.
  • Kim & Kim , International Financial Management . Kolb Publications .



MBA-315 : CREATING VALUE THROUGH CORPORATE RESTRUCTURING


UNIT I :- Mergers, Acquisitions and Restructuring

An Overview : Forms of Corporate Restructuring - Corporate Control - Historical Perspective of Mergers - Rationale for the Existence of the Firm - Forms of Organization - Organization Behavior - Extensions and Conclusions. Strategy , Diversification and Mergers : Basic Steps in Strategic Planning - Diversity in Strategic Planning - Diversity in Strategic Planning Process - Strategy Formulation Approaches and their Evaluation - BCG - Porter - Adaptive Process - Formulation of a Competitive Strategy - Diversification Strategy. Types and Characteristics of a Merger : Economic Rationale for Major Types of Mergers - A Framework for Analysis of Mergers - a Framework for Analysis of Mergers - Horizontal and Related Mergers and Managerial Synergy - Pure conglomerate Merger and Financial Synergy - Merger types and the Role of Industry Life Cycle .


UNIT II :- A Famework for Corporate Finance :

Theory of the Firm and Corporate Finance -Capital Structure Theories - Divided Policy Theories - Dividend Policy Theories - Investment , Dividends and Taxes - Financial Position Trends - The Market Impact of New Financing . The Financial Methodology of Valuation : Valuation Principles - Capital Budgeting Decisions - Cash Flows - Definition and Measurement - Basis for Firm Valuation : Capital Budgeting and the Free Cash Flow - Dividend Growth Valuation Model - Valuation Models - Alternate Measures of the Investment Rate - Calculation of Cost of Capital - Sensitivity Analysis. Mergers and Divestitures : Theories of Mergers and Tender Offers - Theories of Efficiency - Information and Signaling - Agency Problems and Managerialism - Free Cash Flow Hypothesis - Market Power - Tax Considerations .


UNIT III :- Self Off and Divestitures :

Definition , Financial Effects and Analysis - Spin Off - Equity Carve Outs - Self off Gains : Explanation and Rationale - Divestiture Motives - Voluntary Liquidations and Takeover Bust -ups - Empirical Tests of Alternate Theories of Merger - Unsuccessful Takeover - Timing of Merger Activity - Mergers and the Macro-economy - Tests of the Merger Wave Hypothesis - Aggregate Conglomerate Activity : A Model - Other Timing Related Phenomena . Deal Structuring : Tax Planning Options - Payment and Leverage Methods - Effects of Methods of Payment - Theories of the Influence of Method of Payment on Abnormal Returns - Junk Bonds : Its Role - Post Merger Financial Leverage . Restructuring : Joint Ventures : JVs in Business Strategy , Rationale Tests of the Role of JVs - ESOPs and MLPs : Nature and History , Usage , Analysis and Evidence - Going Private and Leveraged

Buy-out : Economic and Financial Factors , Elements of an LBO Operation, Conditions and Circumstances of Going - Private Buy - outs, Empirical Results on Going - Private - LBO and Post Buy out Equity Value - Internal Mergers and Restructuring : Reasons and Empirical Evidence for International M & As.


UNIT IV :- Corporate Control :

Share Repurchase and Exchanges : Nature of Cash Share Repurchase , Basic Stock Repurchase Model , Theories Behind Share Repurchases , Exchange Offers - Mechanisms Underlying Corporate Control : Internal and External Control Mechanism , Managerial Ownership and Corporate Performance, Voting Rights and value of control, Dual - Class Re-capitalizations, Proxy Contests - Takeover Defenses : Financial Defensive Measures , Coercive Offers and Defense Anti- Takeover Amendments, Poison Pill Defense , Targeted Share Repurchase and Standstill Agreements , Strategic Reactions by Targets. Regulatory Environment and Public Policy : Regulation of Securities and Trading and Takeovers - Evaluation of Arbitrage and Insider Trading , Risk Arbitrage , Theory of insider Trading , Insider Trading and at International Level, Public Policy - Antitrust Laws, The Structural Theory Us Dynamic Competition, Application of the Structural Theory in Merges Cases , The Recent Developments and their implications .


UNIT V:- Managerial Strategies :

Review of Theories and Case Studies of M& A Activity - Management Guides for M& A Activity : Mergers and Diversification in a Strategic Long-range Planning Framework , Rules for Successful Mergers, Value - Based Planning , Merger Analysis in a Value -Based Planning , Merger Analysis in a Value Creation Framework - Models of Takeover Process - Numerical Examples of Formal Models : SV Model, HT Model , Jegadeesh and Chowdry, Fishman . Strategic Cost Management : Traditional cost Accounting vs. Strategic Cost Management , ABC Costing - Value Chain Analysis - Cost Driver Analysis, Cross Subsidization of Products - Implications for Corporate Strategy , Life Cycle Costing , Target Costing.



SUGGESTED READING:

  • Mergers Restructuring and Corporate Control - J. Fred Westron , Kwong Shung & Susan E Hoag- PHI

  • Doing Deals - Investment Banks at work - Robert G Eccles & Dwights B. Crane - ( HBS)




MBA - 317 : CAPITAL MARKETS

UNIT I :-

Capital Market –evolution , need for regulatory mechanism, establishment of SEBI ; SEBI Act / Rules and Regulations Role of Intermediaries in the Capital Market.


UNIT II :-

Primary / Secondary markets, stock exchanges, National Stock Exchange /OTCEL etc ; Merchant Banking –role and functions ; Project Appraisal and Financial Structuring.


UNIT III :-

Capital Issues –equity and debt instruments , pricing, credit rating of debt instruments, insider trading ; Management of pre- issue and post –issue activities including issue of prospectus / offer documents ; Rights issue, bonus issue , private placements.


UNIT IV :-

Study of end discussion on sample offer documents ; Merger and Acquisition, Takeover Code ; Loan syndications, Euro Issues , ECBs GDRs etc.


UNIT V :-

Portfolio Management ; Mutual funds, venture capital and fatoring ;Depository System ; Derivative Trading Buyback of shares .



SUGGESTED READING :

  • Manual of Merchant Banking , Dr. J.C. Verma
  • Bharat’s Compendium on SEBI, Capital Issues and Listing
  • Nabhi’s Manual for Capital Issues , SEBI and Mutual Funds , Nabhi Publicaitons
  • Capital Market Management VA Avadhani
  • Capital markets, Listing and Merchant Banking – Mr. Dhankhar



MBA - 323 : DATA BASE AND INFORMATION MANAGEMENT SYSTEMS


UNIT I :- Data Base Concepts :

What is Database ? Need of Database, Function of the Database ; Types Database ; Relational Database Management System, Relational Model - Key Concept ; Integrity Constraints ; Foreign Key.


UNIT II :- Database Development Process, Database Modeling & Database Design.

Information Engineering Methodology, Planning, Analysis , Design and Implementation , E- R. Model, Attributes, Relationship, Logical database design , Normalization , First form, Second Normal Form , Third Normal form, Translating E-R Diagram to Relations. Physical Database Design.


UNIT III :- Relational Algebra & SQL Relational database commands.

Data-types, create table, Drop Table, Alter Table, Insert Into, Delete From, Update, General Query Syntax ( Select ), Create View , Drop View , Set Operators - Union, Intersect, Minus, Functions, Group Functions , Join.


UNIT IV :- Data Administration, Client / Server and Distributed Databases

Data administration functions, Data administration tools - Repositories, CASE Tools, Concurrency Control, Database Security , Database Recovery. Client / Server Architecture, Functions of Client / Server, Advantages, Issues. Distributed Databases, Objectives, Distributed DBMS, Location transparency, Replication Transparency, Failure transparency, Commit protocol, Concurrency transparency.


UNIT- V :- Database Applications
Financial Systems, Marketing System, foreign Trade, Inventory Information systems.

SUGGESTED READINGS :

  • Modern Database Management 4th Edition - Mcfadden
  • Database Systems - Design Implantation and Management - Rob & Coronal
  • Database Systems - Elmsari, Nawathe
  • Database Systems - C. J. Date



MBA - 324 : DATA COMMUNICATION & NETWORK


UNIT I :- Introduction to Data Communications :

OSI Reference Model , Multiplexing Basics , Flow Control Basics , Error Checking Basics ; LAN Implementations, Protocols & OSI , Media- Access Methods , Transmission Methods , Topologies , Ethernet / IEEE 802.3 , Token Ring / IEEE 802.5 , FDDI


UNIT II :- Internetworking Devices :

Repeaters , Bridges , Routers , Gateways , Switches ; WAN :- Technologies and OSI Model , Point to Point Link , Circuit Switching , Packet Switching , Virtual Circuits , Dialup Services , WAN Devices


UNIT III :- Integrated Services Digital Network (ISDN) :

Background , Components , Services , ISDN - Layer Example , B-ISDN.


UNIT IV :- WAP, Blue-tooth, Wireless Massaging Application; TCP/ IP :

OSI layer and TCP / IP Suite ,Suite of protocols , Understanding Addressing ,IP Addressing Scheme , Subnetting and Subnet Mask ; Network Management :- Background , SNMP ( Basic Components , Basic Commands , MIB, Version 1&2 , Security , Interoperability , RMON ( Background, Groups ) ; Structured Cabling System :- Background , Business Drivers , ANSI /EIA /TIA 568 -A Standard :- Subsystems , Topology , Media Types -UTP, STP, Optical Fiber, Electrical Performance , Installation Practices , Advantages .


UNIT V :- Asynchronous Transfer Mode (ATM) :

Background , ATM ( Cell Basic Format , Devices , Network Interfaces, Cell Header Format , Services, Virtual Connections , Switching Operation , Reference Model , Addressing , Quality of Service ( QoS) , Signaling & Connection Establishment , Connection Management Messages ) , LAN Emulation (LANE :- Protocol Architecture , Components , Connection Types , Operation ) ; Security Technologies :- Background , Security Issues , Attack Methods, Three Types of Networks, Perimeter Networks , Developing Security Design , Case Studies.




MBA - 325 : INTERNET & INTRANET MANAGEMENT TECHNOLOGY MANAGEMENT


UNIT I :

An Introduction to Internet : A historical perspective , Intranet a Conceptual Frame work , Internet and organizational effectiveness ; Internet & MIS, Intranet verses Traditional Group-ware.


UNIT II :

Internetworking , OSI & Internet Working , Network . Protocols , Internet working Models ; Dial Connection ; Proxy Server Connection, Computers & Internet.


UNIT III :

Internet Address, Capabilities of Internet ; Communication Capabilities , retrieval capabilities , Browsing the world wide web , Browser Software, WWW'S URL Address, Internet Information.


UNIT IV:

An Introduction to Internet Programming (JAVA ,ASP ,CGI ,PERL ,VB Script , Activex , SGML , HTML ,XML ) , Concept of front end and back end , A mini Project in HTML , MS Front Page.


UNIT V :

Application of Internet in Business , Usage of Internet Facility , Emerging Trends , E-Commerce, ISP , Medical Transcription , Information espionage , Information Highway Hackers , Ways to protect information from espionage .




MBA - 328 : ELECTRONIC COMMERCE


UNIT I : Basics Of E- Commerce:

Basics of Internet and networking ; Presenting Important Terms ; Network Economics ; Commerce Paradigm ; Interactions ; Transactions ; Introduction to Money / Payment System ; Economics Of Information ; Business Process ( An Overview )


UNIT II :- Understanding E-Commerce

Types of E- Commerce ; Details of Each ; Payment Systems ; Trust onNet ; Privacy on Net Reliability on Net ; Security on Net ; Marketing on Net - Consumer Behavior , Advertising on Net , Retailing ,
Distribution on Net , Branding on Net ; Segmentation on Net, Sales promotion on Net PLC on Net ;
Managing Competition ; Facilitators.


UNIT III :- E-Commerce Applications

Portals ; Extra-nets ; Banking ; New Intermediaries ; Auctions and Reverse Auctions ; Supply Chain Management.


UNIT IV :- Implementing E-Commerce

Developing Business Plan ; Visualizing E-Commerce Site ; Tools of E- Commerce Building ; Outsourcing Development ; Process of Handling E-Commerce Site Building ; Managing Costs ; Selling the Concept Internally.


UNIT V :- Futures Of E-Commerce

Cyber-laws ; Nation State in New Millennium ; Entrepreneurial Opportunities ; Embedded E- Commerce.




MBA - 341 : MANAGEMENT OF INDUSTRIAL RELATIONS


UNIT I :- Personal Management Objective And Significance:

Organization of personnel management ; Functions of Personnel Management-Managerial Functions and operative functions ; Role of personnel management in an organization ; Qualities of personnel manager.


UNIT II :- Industrial Relations And Industrial Disputes Act, 1947

Concept, Scope and significance ; Industrial disputes and individual disputes , Settlement of industrial disputes- works committee, Grievance settlement , Authority , conciliation , Court of Enquiry , Voluntary Arbitration, Labour Court , Tribunal and National Tribunal ; Strikes and lock-outs ; Lay- off and retrenchment Workers'Participation in management.


UNIT III :- Trade Unions, Collective Bargaining And Unfair Labour Practices And The Trade Unions Act, 1926

Trade union movement ; Registration of Trade unions ; Members, office-bearers and outsiders in Trade Union Trade union funds ; Rights ,liabilities and Immunities of Trade Union ; Collective bargaining ; unfair labour Practices & victimization.


UNIT IV :- Management's Power To Dismiss Workers And The Industrial Employment ( Standing) Order Act , 1946

Regulation of management 's power to dismiss workers ; Industrial Employment( Standing Orders ) Act, 1946 ; Scope & coverage of the Act ;.Concept and nature of standing orders ; certification process ; Modification and Temporary application of Model standing orders ; Interpretation of standing orders.


UNIT V :- Regulation Of Wages And The Factories Act, 1948

Regulation of Factories under the Factories Act, 1948 ; Wage Policy Wage concept Living wage , fair wage , minimum wage, need based minimum Wage ; Responsibility for payment of wages and Delay and deduction of wages under the Payment of Wages Act, 1936 ; Recovery of wages under the Payment of Wages Act, 1936 ; Bonus under the Payment of Bonus Act , 1965, Fixation and Revision of Minimum Wage and disposal of claims under the Minimum Wages Act, 1948.


SUGGESTED READINGS:

  • S.C. Srivastava :- Industrial Relations and Labour Laws , Vikas Publishing House, New Delhi

  • S.C. Srivastava :- Labour Law in factories , Mines, Plantations , Transport, Shops and other industrial establishments , PHI , New Delhi.

  • R.D. Davar :- Personnel Management and Industrial Relation , Vikas Publishing House , New Delhi

  • Dr. P.C. Tripathi , Personnel Management , Sultan Chand & Son , Delhi

  • Dale Yoder :- Personnel Management & Industrial Relations , PHI , New Delhi



MBA - 342 : MANPOWER DEVELOPMENT


UNIT I :

Organisation Vision , Organisation Value , Mission Statement , Corporate Plan , Organisation Change.


UNIT II :

Performance Management :- Performance Appraisal , Career Planning , Succession Planning.


UNIT III :

Training :- Induction , Attitude , Training & Training methods.


UNIT IV :

Other Initiatives :- Team Building , Managerial Grid , Empowerment , Transaction Analysis , Total Quality Management.


UNIT V :

Organisation Development , Case Study , Presentation & Project Work




MBA -343 : HUMAN RESOURCE DEVELOPMENT ; STRATEGIES AND SYSTEMS

UNIT 1 :

Introduction of the Course ; What is Management ? ; Its approaches to H.R.M. and its interaction with organization .H.R.M. functions : Managerial and operative functions


UNIT II :

Line functions ; Staff functions, H.R.M. is the nervous system of the organization Its different action with the different classes of organization ; importance and Scope of H. R. M.


UNIT III:

Quality of Work life Strategies, System model of organization and H.R. process Towards performance Work Behaviour of People and the various factors influencing work behaviour , Job analysis, Satisfaction , Manpower attitudes .


UNIT IV :

Decision making process and strategies of H.R.M , HR Planning : Objective and process of Manpower Planning ; Different strategies for manpower planning , System , Model of manpower Planning , Recruitment & selection, Training and Development , Leadership.


UNIT V :

Motivation, Communication , Coping with conflict resolution process, Common H.R. problems in organization , and the process for rectification , Participative Management .


SUGGESTED READINGS :

  • Arnold H.J. and Fieldman. D.C. Organizational Behaviour . McGrow Hill New York 1986.
  • Business Today Anniversary Issue on Managing People
  • Cascio W.F. Managing Human Resources : productivity , quality of work Life Profits. McGrow Hill New York 1995
  • Dessler G. Personnel Management . Reston PubliVenkata Ratnam C.S., and Srivastava .B.K. Personnel Management and Human Resource . Tata McGraw Hill , New Delhi 1991shing Company. Reston VA 1984.
  • Monappa A. And Saiydain . M.S. Personnel Management ; Tata McGrow Hill. New Delhi 1979
  • Venkata Ratnam C.S., and Srivastava .B.K. Personnel Management and Human Resource . Tata McGraw Hill , New Delhi 1991
  • Fomburn C., Techy. N.M. and Devanna M.A. Strategies Human Resource Management .Wiley New Delhi. 1984
  • Parikh U. and Rao T.V. , Designing and Managing Human Resource Management , Wiley New Delhi 1984
  • C.B. Gupta - Human Resource Management . Sultan Chand & Sons 1997.



MBA - 345 : MANAGING INTERPERSONAL AND GROUP PROCESSES


UNIT I :- Managerial Process
Nature of Management , functions of managers , leadership and managerial effectiveness, Managerial conflict .

UNIT II :- Interpersonal Process

Interpersonal communication, Interpersonal feed back , Interpersonal behaviour and influence relationships, Interpersonal style.


UNIT III :- Group Process

An overview of group formation, Group development and effectiveness, formal and informal groups, reasons for formation of groups, theories of group , group behaviour .


UNIT IV :- Group Dynamics

Managing group and inter-group dynamics , group cohesiveness, Managerial roles in group decision making process.


UNIT V:- Human Resource Process

Team development and team functioning , Human resource policies and practices .



SUGGESTED READINGS :

  • Pareek, U. Rao, T.V. and Pertonjee , D.M. . Behavioural Processes in Organizations New Delhi, Oxford and IBH, 1996.
  • IGNOU study Material ( MS 21- Group and Inter- group Process IGNOU , New Delhi.
  • Mainiero, L.A. and Tramley, C.L. , Developing Managerial Skills in organizational
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MBA- 355 : ENTREPRENEURIAL DEVELOPMENT & NEW ENTERPRISE DEVELOPMENT


UNIT 1 :- Entrepreneurship Basics:

Economic Development and Entrepreneurship Concept ; Classification of Entrepreneurs ; Nature and
Importance of Entrepreneurs ; Entrepreneurial Skills : Success Stories ; Entrepreneurial Environment ; Growth of Entrepreneurs including Women entrepreneurs ; presentations by individuals


UNIT II :- Identification Of Projects:

Vision ; SWOT Analysis ; Identifying projects ; Environmental Scanning , Generation and Screening of Project Ideas ; Preparing project profiles ; Case Study / Exercise ; One Project Idea per person ;
Presentation individually .


UNIT III :- Policies And Framework Developing Entrepreneurship:

Institutional Infrastructure ; Reservation of SSI units ; Govt., facilities and incentives ; Financial assistance and role of banks, financial institutions SIDBI, SFC's etc.- Term loan , Working Capital , Equity Funding, venture capital. ; Forms of an enterprise ; Starting a New Venture .


UNIT IV :- Feasibilty Studies:

Assessing market feasibility ; Market and Demand Analysis ; Case study on Market Feasibility ; Technical Analysis ; Technical feasibility ; Case study on Technical feasibility ; Financial Analysis; Cost of Project , Means of Finance, Cost of Production ; Working Capital ; Profitability Projections ; Cash Flow and Balance Sheet ; Break Even , Pay Back , Internal Rate of Return , ROI ; Ratios ; Case study on Financial Analysis


UNIT V :- Project Management And Implementation:

Project Design and Network Analysis (PERT/CPM) ; Project Implementation Schedule ; Work Breakdown structure ; Crashing of activities , working out optimal cost ; Project organisation ; Exercises on Network , Gantt Chart, Critical Path , Project completion time .



REFERENCES :

Dynamics of Entrepreneurial Development and Management , By Vasant Desai, Himalaya Publishing House

Projects - Planning , Analysis, Selection , Implementation and Review by Prasanna Chandra , Tata McGraw Hill Publishing Company Ltd.

©Copyrights Jamia Hamdard 2003.